Marketing
Want your business to be seen on Google? Of course, you do, every company does. But, there are some things that work, and others that won’t work, as it relates to you being seen online. What approach should you take when trying to become a leader on Google and outperform your competitors in Google searches? […]
Use Your Existing Roofing Clients to Align Your Strategic Planning Correctly It’s exhausting as well as expensive to lure in new customers. The world of online marketing and strategic planning may make it look easy, but getting and retaining new customers can be burdensome for resources. While large companies can afford to devote teams and […]
Do you want to create an improved Roofing website for your company?Would you like to draw in more clients than ever before? Of course, every business owner wants a lot of potential clients to call them and to schedule jobs. But not all of them have the opportunity to interact with a high number of […]
You know about Google and it’s reach, so having your Roofing business show up in the first page results is important, right? Of course, it is! There’s not much more you need to say when it comes to Google and trustworthiness, so let’s delve into how powerful that first-page ranking might really be. 1. Visibility […]
For business owners, having a google page is a must. Unfortunately, often, Google pages become placeholders for fake Google reviews written with the sole intention of harming a brand or promoting negative, derogatory, and racist views. Thus, business owners must make all efforts to get fake reviews immediately deleted. Google has a supremely efficient team […]
Phonebooks to Smartphones Two decades ago, consumers used to find their local businesses using a local phonebook. They would look for a specific business category then filter through listing and ads to grab the reader’s attention. Today, a client does not require a local phonebook, but a Smartphone can accomplish all those tasks within a […]
List & Claim Your Business – Store on Apple iPhone Maps With one in five phones being sold being iPhones, it’s obvious this is the smartphone of choice today; and, users are likely to use Apple iPhone Maps to find local business. If you want to get your Roofing business listed, this step-by-step guide will […]
Google trumps all search engines, it crawls the web to determine which sites offer the greatest value to searchers, based upon specific keywords. We utilize Google daily, and we rely on the results they deliver to help us find items we purchase, to find businesses, and other relevant content online. Since there’s so much power […]
Create a Unique Selling Proposition to Showcase Your Roofing Company’s Value – As a business owner, you’ll quickly learn that in Roofing industries, especially smaller ones, uniqueness is key to distinguishing yourself from the competition. Making your Roofing business distinguishable from others will help set you apart from the rest and help increase your customer […]
Meet the Modern Day Consumer Let’s think of some big-name companies. Circuit City, Sears, Blockbuster, and Polaroid, just to name a few, are companies that were huge in their day. So, what happened to them? In short, they didn’t keep up with the changes or transition to what the modern-day consumer is looking for. Even […]
Generate More Leads, Obtain Countless 5-Star Reviews, And Drive Traffic To Your Roofing Website With Google My Business Profile For FREE As a roofer, you need to market your business for it to grow and expand. However, marketing your roofing business can be an uphill task because of the massive budget and time constraints involved […]
Get Qualified Roofing leads and Book More Jobs (Without Cold Calls or Begging) As a roofer, you already know that finding new leads can be an uphill task. Fortunately, there are several things you can do to book more jobs for your company. Although you might be required to learn some basics at first, knowing […]
In the last decade, search engine optimization (SEO) has gone from being practically unheard of to be the foundation of digital marketing. Experts are raving about link building, keyword mastery, and domain authority, but is roofing SEO genuinely as vital for a roofing business as we have been led to believe? Let’s take a moment […]
Before the widespread introduction of digital technology, most Roofing marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, roofers need to stay connected to the Internet and harness the power of online marketing to reach more […]
Your roofing website can be a powerful lead generation tool when used appropriately. With proper implementation, design, and planning, your roofing website can boost traffic, present measurable, affordable marketing opportunities, and build a strong client base. But how can a professional roofing website design further help your business? If your customers are given 20 minutes […]
How Roofing Businesses can Find New Clients Through These Lead Generation Strategies As a roofing professional, has your company come to a halt in terms of new customers in the area? Are you finding it difficult to reach out to locals or find qualified leads? One of the biggest challenges you’ll face at some point […]
Do you want your roofing website to convert more visitors/prospects into leads? If yes, then make sure that your site is optimized for mobile devices like smartphones, laptops, and tablets. Let’s face it. We live in a digital society where many people use their Smartphones to surf the internet to make purchasing decisions. With the […]
Without the right keywords, you cannot get customers for your roofing business online. It is essential to rank or advertise for the right keywords so that you can get targeted visitors and convert them. The keywords that you choose for your website can make or break your online marketing plan. The question is, how to […]
When leveraged correctly, social media can generate roofing leads, drive targeted traffic, and improve your SEO results. Do you want to build lasting bonds with your roofing clients? Are you wondering whether your roofing company needs a social media page? If so, this post has got you covered! It is estimated that over 3 billion […]
Do you want to outshine your competitors and get more roofing leads? Are you wanting to create a winning advertising campaign that will allow you to outshine your competitors but unsure of the benefits it will bring to your business? If so, this post will teach you everything you need to know about Pay-per-Click advertising […]
As of late, there has been much conflict concerning whether Roofing SEO will be decimated in the near future. Is SEO dead, and if not, will SEO die? Some gurus have claimed that SEO is already dead. Studies show that since 2011, the use of social media has been increasingly rising, and the use of […]
I recently switched from our agency using Trello as our project management system to actually using Google Sheets instead and the transition as been amazing except one thing… We weren’t able to easily upload files directly to a task as we could with Trello. So I knew you could do a lot through app scripts […]
Everything happens on the internet. Okay, maybe not everything, but when it comes to gaining customers, the internet is a vital tool. Roofing contractors need customers just like dentists or dog walkers need customers. The internet makes it possible for important advertising and marketing material to get in front of potential customers. It’s the 21st […]
“The only constant in life is change.” For those of you who are long in the tooth, you certainly remember the few platforms a vendor had to advertise themselves. Those platforms were few and far in between – we are talking about the classified section of the newspapers and the occasional billboard. In rare cases, […]
Every year INC Magazine publishes a list of the 5,000 fastest-growing companies in the United States. You can review the entire list by clicking here. If you are looking to proactively grow your Roofing Business then one of the best things you can do is follow what the leaders are doing. Below is a list of […]
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One of the most critical components of Roofing SEO (search engine optimization) for your NICHE business is keyword research. You need to understand what your customers are searching for so that you can optimize your website for the keywords that will drive the most qualified traffic to your website. Our team has researched and developed […]
Dominate Local Search results, Crush your Competition and Double Your Roofing Sales with Local SEO. As a roofer, you already know that your industry is extremely competitive. This is because other roofing contractors are targeting the same business or homeowners as you do, and it can be an uphill task to convince those prospects to […]
Discover the Marketing Mistakes your roofing business is making and how to avoid them! Marketing your roofing business is essential for long term success. Without an effective marketing plan, how will potential clients know about the services you offer? Simply having a great roofing marketing plan is not enough; your strategy needs to bring desired […]
Do you want to get a steady flow of qualified roofing leads but don’t where to start? Are you tired of wasting your marketing dollars on bad leads? If you want to increase your roofing sales through lead generation, then this post is designed for you… Any roofer knows that generating exclusive roofing leads consistently […]
What Does a High-Quality Roofing Website Design Look Like? Do you want to know what separates the best roofing website designs from mediocre ones? What features do all high-end roofing website designs have? If you are like many roofers, you might not be able to answer this question. Between managing your workers, keeping your clients […]
Don’t Become a Victim of These Roofing SEO Myths Roofing SEO is dynamic, and as a roofer, it can be challenging to keep with the constant changes. The constant changes in the Google algorithm mean that false theories are floating around. It’s effortless for roofers to fall prey to these inaccurate SEO facts doing rounds […]
Facebook Messenger Stakes its Claim Against Email When was the last time you had average open rates above 80% and the average click-through rates of nearly 30%. Unless you have been in digital marketing since the very first days in the 90s and early 2000, most of us know that you will be lucky to […]
Facebook has over the years transformed from being just a platform for social interaction to a strong tool for digital marketing. So if you have not been making the best use of it to champion the course of your business, then you are certainly missing out on a very big opportunity. As of 2019, Facebook […]
As our society evolve, the role of Dads in the household changes too. Today, they are no longer confined to stereotypical duties and responsibilities in the home. Compared to fathers of earlier generations, today’s Dads are more involved in household management, parenting, and even planning vacations, to cite some. Very few brands and businesses recognize […]
Naturally, entrepreneurs and even modern consumers believe that the value of a business is based on the product. The better your product is, the more money you will make. Sure, it helps to have a great product that is reliable and does what it’s supposed to do. However, the real game changer here is how […]
You’ve become successful as a startup and are now ramping up to get a bigger piece of the pie. But how do you grow your business without committing beginner mistakes? These 10 questions should serve as a road map to attaining more sales, reach and profits. 1. Who Is Your Core Audience? Take a long, […]
Are you looking for ways to make your article writing SEO friendly? Are your articles are not ranking higher in search engine results pages even after enticing the readers through your content writing? Well, writing content that is compelling to readers as well as optimized for search engines is the biggest challenge for content writers […]
A brand is what makes your company your company. When it’s done well, a brand changes the way consumers think about and interact with your business. Branding your business is as important as setting other marketing strategies for purposes of growth. While most business owners want more returns from their businesses, not many are aware […]
