Do you want to outshine your competitors and get more roofing leads?
Are you wanting to create a winning advertising campaign that will allow you to outshine your competitors but unsure of the benefits it will bring to your business?
If so, this post will teach you everything you need to know about Pay-per-Click advertising and how to make it work for your roofing business.
In the modern digital world, online marketing outranks other advertising mediums in reach and Return on Investment (ROI). However, Pay-per-Click advertising is an effective roofing marketing channel that can set your business apart from the competition.
This post will define PPC and give you an overview of how it works to generate qualified leads for your roofing business.
Without further ado, let’s go!
What is PPC for Roofers?
PPC is a short form for Pay-Per-Click, an internet marketing model in which roofers pay a fee every time their advertisement is clicked. Essentially, it‘s an artificial way of driving traffic to your roofing website rather than attracting such traffic organically.
Google Ads (previously called Google Adwords) is the most famous advertising platform worldwide. It helps businesses to build ads that appear on Google search engines plus other properties owned by Google.
More potential clients are turning to Google and other search engines for roofing contractors in your area before they contact you. That’s why it’s more crucial than never to get your roofing brand listed on top of search engines like Bing, Google, and Yahoo.
PPC advertising can produce effective, quick and fast results if done properly. It is a good way of making your roofing business to appear on top of search results so that your target audience can visit your site online when they require your services.
Does Roofing PPC Advertising Work?
PPC works fast and can produce impressive ROI results for roofing contractors. Other forms of digital marketing like link building, content marketing, and SEO, take months or even years before they have a noticeable impact.
That said, roofers who want to get exclusive leads online should allocate more marketing dollars to Pay-Per-Click advertising services. With modern technology, roofers can spend their marketing dollars more efficiently with demographic targeting, keyword research, and budget adjustments.
6 Benefits of PPC Advertising to Your Roofing Business
1. PPC advertising Increases Your Roofing Leads and Sales
More traffic to your roofing website, implies leads, right? Since most of these clients are already interested in your roofing services or products. By employing landing pages that resonate with your target audience (rather than your roofing homepage), you can turn those leads into long-term clients.
2. PPC Advertising helps you to compete regardless of Your Search Rankings.
Another benefit of PPC advertising is that you don’t have to depend on search rankings or Google Algorithm changes to compete with your rivals. Even if your roofing website is not dominating the search rankings, you can still promote your products or services through PPC. This implies that you can compete with other roofers who have higher search rankings than yours.
PPC helps your roofing business to gain a competitive advantage even when you have just created your website. That’s why PPC ads are more famous with new roofers and other small business owners. Thus, you will be able to compete for clients with roofing contractors who have been operating for decades.
3. PPC Advertising Increases Your Roofing Business Recognition
As businesses or homeowners view your ads online, they will become acquainted with your roofing brand. Your roofing services or products will start to revolve in their minds as a result. That’s a great way of building your roofing business reputation online, even if they fail to click initially to your ads.
4. PPC Advertising improves Your Roofing Website Traffic
By connecting your ads to specific landing pages, you can improve the overall traffic across your whole website. Directing a client to one page normally prompts them to explore as well. Besides, these visitors are people who are already interested in your products or services, thus they are more likely to convert to a sale.
5. PPC Advertising helps your Roofing Business Reach the Right Audience
When launching a roofing PPC campaign, you can decide when and where your ad will be viewed based on several parameters like device, demographics, keywords, time, date and much more. This will help you segment the market and target the right prospects so that your products or services will appear in front of them.
6. PPC advertising is Budget-Friendly
Compared to other internet marketing methods, PPC advertising gives you value for your money. This is because it allows you to choose how much you want to spend for an advertisement plus how much you need to pay for a click. Since you have data on how your ad is performing, it is easy to tell whether your campaign is delivering results or not. When you realize that your roofing PPC campaign is under-performing, you can inject more funds to gain a higher Return on Investment.
Is Your Roofing Business Taking Advantage of PPC Advertising?
A perfect PPC roofing campaign can help to improve traffic and facilitate the growth of your brand. It helps to keep your business in front of search engines so that prospects can contact you for services or products.
High search rankings = Increased traffic = More customers to your roofing business.
A roofing PPC campaign takes patience and effort, but the final results are worth it. If your roofing business has not invested in a PPC campaign, then you are losing out potential leads to your competition. Savvy roofers understand that the key to obtaining more booked jobs and leads from the internet is by ensuring that their website appears on the first page of Google.
To achieve that, you need to work with a reputable roofing PPC agency that clearly understands your business and has helped other roofers improve their PPC advertising performance.
BlackStorm Roofing Marketing has helped many roofing companies to get exclusive leads and improve their roofing sales with PPC advertising. Our PPC experts will always go the extra mile to ensure that your business stays above the competition.