Categories
Marketing

How To Get More Repeat Roofing Business?

It’s difficult to get a new visitor to purchase from your company on the first visit to your website. You’re probably familiar with the old adage that word of mouth advertising is your best friend, and that’s why it’s so important to build a list of repeat clients as a Roofing business. But, how do […]

Categories
Marketing

The Ultimate Guide to Ads Retargeting for Roofing Contractors in 2020

As a roofer, you spend a lot of money and time trying to promote your roofing website. And you are probably impressed whenever new prospects land on your site. But the excitement is short-lived if the new prospects are not helping you to increase your revenue/ profit. Unfortunately, studies suggest that only three percent of […]

Categories
Marketing

How to Dominate in More “Roofer near Me” Online Searches

Want to get found online by Prospects, Increase Conversions and Book More Jobs with “Roofer near me” searches? Customer searches based on locations are rapidly growing. Thus, it has become crucial to have your roofing business on Google maps and to let your prospects/ clients know that you are there. A recent study by search […]

Categories
Marketing

These Simple Design Tips Will Make You More Money With Your Roofing Website!

Do you feel like your roofing business is not getting new leads or clients it should? Do you want to let prospects/ clients know about your roofing services? If so, this post will show how roofing website design can help you outrank your competitors in the market. Contrary to popular belief, you don’t need a […]

Categories
Marketing

How Online Reviews Affect Your Roofing Business

Do you know the full effect that online reviews have on your Roofing Business? As a roofer, you understand how challenging it can be to find a new client due to the low demand of homeowners who require your services. Customers may need roof repair replacement here or there, but obtaining new customers is extremely […]

Categories
Marketing

Why is Website Maintenance Important for Your Roofing Business?

Keep Your Roofing Website Up to Date-Don’t Lose Potential Roofing Clients to your competition for no Reason! Just like the other tools of the trade, your roofing website needs to be maintained to achieve its lead generation objectives. Your roofing website is the digital face of your company. It is the first thing that your […]

Categories
Marketing

A History of Major Google Algorithm Updates/Changes Roofers Should Know

Every year, Google makes several changes to search. In 2018, they reported an incredible 3,234 updates — an average of almost 9 per day, and more than eight times the number of updates in 2009. While most of these changes are minor, Google occasionally rolls out a major algorithmic update (such as Panda and Penguin) […]

Categories
Marketing

A History of Major Google Algorithm Updates/Changes

Every year, Google makes several changes to search. In 2018, they reported an incredible 3,234 updates — an average of almost 9 per day, and more than eight times the number of updates in 2009. While most of these changes are minor, Google occasionally rolls out a major algorithmic update (such as Panda and Penguin) […]

Categories
Marketing

How Do Top First Page Google Rankings Benefit Your Roofing Business?

You know about Google and it’s reach, so having your Roofing business show up in the first page results is important, right? Of course, it is! There’s not much more you need to say when it comes to Google and trustworthiness, so let’s delve into how powerful that first-page ranking might really be. 1. Visibility […]

Categories
Marketing

Work on Your Roofing Business, instead of working in Your Roofing Business

Not quite sure where we’re going with this? Keep on reading and we’ll help you determine how you can become a leader within your Roofing industry. What does “working in your business” actually mean? For most, it’s about the mundane tasks that come along with the business. Answering the phone, dispatching a service call, adding […]

Categories
Marketing

How To Add Your Roofing Business To Yelp

Google is not the only directory you need anymore With Apple gadgets dominating the cell phone and tablet market, and a great number of internet searches being done on these devices, it is important to get help creating a Yelp account in addition to your Google My Business listing. This is because Apple products such […]

Categories
Electrical Hero Services

What Are Ungrounded Outlets and Why Are They So Dangerous?

Electrical Services In Knoxville TN Most of us would agree. Electricity was a wonderful discovery over one hundred years ago. Electricity has been all around us since the beginning of time. Although the first real beneficial use of electricity was by a man named Thomas Edison, he invented the light bulb, and even though there […]

Categories
Plumbing

Hero Services: Your Spring Plumbing Maintenance Checklist

Plumbing Maintenance In Knoxville TN In the Greater Knoxville, Tennessee Area, you’ll maintain your home’s plumbing in excellent condition by following a simple checklist. Consider adding these items to your “to-do” list soon! A well functioning residential plumbing system contributes to attractive real estate: One: Inspect Your TN Plumbing For Signs of Damage Knoxville sometimes […]

Categories
Pumping

How to Properly Care For Your Septic System

Maintaining Your Septic System In Knoxville TN The septic system plays a vital role in removing wastewater from your home. As a homeowner, you should ensure that the septic system is clean and maintained always. If you don’t take some simple measures seriously, your system will fail and compromise sanitation in your home. Also, a […]

Categories
Hero Services HVAC

Taking Charge of Residential Allergens: 4 Options

Taking Charge of Allergens Inside of Your Home in Knoxville TN Dealing with HVAC or “heating, ventilation, and air conditioning” system matters no longer has to be a chore. If you’re trying to score five-star HVAC assistance in or by Knoxville, then we have fantastic news for you. Hero Services is a Knoxville TN tradition […]

Categories
Marketing

How to Choose Your First Roofing Marketing Agency

Do you want to expand your roofing brand’s reach, generate exclusive leads, and increase your sales?   If yes, this post got you covered! But how do you market your roofing company with limited in-house workforce or no marketing professionals at all? You need to hire a reputable roofing marketing agency for help. Sounds so easy, […]

Categories
Marketing

How to Protect & Secure Your Roofing Website from Hackers

How Safe is Your Roofing Website? Do you know that more than 50,000 websites get hacked every day? As a roofer, you must stay vigilant and prevent the bad guys (hackers) from compromising the integrity of your roofing website. Website security can be a confusing topic for many roofing contractors because they have a lot of […]

Categories
Marketing

How You Can Crush Your Competition And Increase Your Roofing Sales?

Stand Out From Other Roofers Online With Roofing SEO Is your roofing business struggling to earn first-page search engine rankings? If so, this post will discuss various roofing SEO aspects that will put your business miles ahead of your competition without breaking your bank account. When a typical property owner requires roofer services, they use […]

Categories
Marketing

8 Signs That Your Roofing Business Needs a New Website

With a well-optimized Website, you can Generate more high-quality leads, extend your reach, and Crush Your Competition Every roofing business needs a website for it to survive in a competitive roof contracting business. This is because your roofing website is the online face of your company and is one of the best sources of sales […]

Categories
Marketing

10 Tips to Improve Your Roofing Website & Lower Your Bounce Rate

Do you want to create a roofing website design that works but doesn’t know where to start? Are you searching for ways of reducing the bounce rate of your current roofing website? Your roofing website bounce rate (details which you can extract from the Google Analytics reports) refers to the percentage of prospects who navigate […]

Categories
Marketing

5 Roofing Ads Hacks That Will Help Your Business Book More Jobs

How does your roofing business stand out in a very competitive market? Roofing ads cannot merely depend on providing the lowest quote for a project. Competition based on price is a battle that no roofer wins. With so many options available, clients are more concerned about the value offered by these roofing contractors. Effective marketing […]

Categories
Marketing

How to Generate Commercial Roofing Leads Online

Increase sales, leads, and improve your online reputation and presence with proven roofing marketing strategies discussed in this post Do you know that there are thousands of property owners looking for roofing services in your city? Are your competitors outranking your business by getting more commercial leads? If so, you have come to the right […]

Categories
Marketing

85 Marketing Terms Every Roofer Should Know

The world of digital marketing is filled with various technical terms, abbreviations, acronyms, and jargon, and it can be overwhelming for beginners and students just to learn the vocabulary. Here, we will discuss some of the most important digital marketing terms available, sorted in alphabetical order. 1. A/B Testing: Also often referred to as split […]

Categories
Marketing

How to Rank Your Roofing Website #1 on Google

Do you want your roofing website to rank #1 on Google and beat your competitors? Is your roofing business showing up in local search results? If you need answers to these questions, then you have come to the right place. Every roofing contractor is scrambling to rank on top of search engine results. But what […]

Categories
Marketing

Here are the Reasons You Should You Switch Your Roofing Website to HTTPS -ASAP!

Are you wondering whether your roofing business needs HTTPS? Do you know that more than 80% of prospects won’t convert if they realize that they are sending data to an insecure connection? All roofing websites must put strategies aimed at improving their security. Unfortunately, I still come across many roofing websites that are not using […]

Categories
Marketing

5 Reasons Why to Hire a Professional Web Design Agency to Build Your Roofing Website

Are you stuck between hiring a professional web design agency to build your roofing website and doing it by yourself? If so, this article intends to give you numerous reasons why hiring a professional web designer for your roofing website is worth your money. According to the US Small Business Administration, more than 97% of business […]

Categories
Marketing

How User Experience (UX) Design Affects Your Roofing Sales

As a roofer, your customers must always feel that you appreciate them. Having a responsive roofing website design is one way of making sure that your prospective clients get a good experience from interacting with your site. You will not only keep your website users engaged in your content but also interested to know more […]

Categories
Marketing

Is a Landing Page Crucial for Your Roofing Business?

Increase Conversions and Pay Less Per lead with A Proper High-quality Roofing Landing Page(s) Are you paying for ads and searching for the best way of converting your roofing leads to clients? Do you want to increase your roofing leads through advertising campaigns? If so, this post will explain how an entire landing page will […]

Categories
Marketing

Top 8 Reasons to Hire an SEO Agency For Your Roofing Marketing

Do you want your roofing website to be found online by potential clients and leads? Are you planning to hire an SEO agency but don’t know the advantages they can bring to your roofing business? If so, this post will explain the advantages of hiring a reputable SEO agency instead of doing it on your […]

How To Maintain A Wood Deck

Extend The Life Of Your Deck With Proper Care When was the last time you did some maintenance on your decking? Most homeowners believe that the pressure treated lumber used to make the decking should last for years without needing any repair or maintenance. However, while decking is made of some of the toughest wood […]

Why You Should Build A Deck In The Winter

It’s that time of year again! The air is getting colder, the days are getting shorter, and bundling up inside by the fireplace is every person’s dream day. When winter begins to fade, and spring brings warmer air, and brighter days, your dreams change to you and your family out on your deck, grilling and […]

Why Should I Hire a Local Carpenter?

 People in Knoxville, TN, always have to handle all kinds of projects around their homes. These projects often call for substantial carpentry knowledge as well. It doesn’t matter if you’re thinking about porch building, deck building, doorframe construction, or anything else similar. The guidance of a professional building contractor can be priceless. If you want […]

Categories
Marketing

10 Features to Look out For in a Great Roofing Website

Is Your Roofing Website In Need for Repairs? Here are the top 10 Qualities of a Great Roofing Website You Need to Know! Is your roofing website due for an update? If your website is not generating desired results, this post will discuss the top qualities that will make your site get more roofing leads […]

Categories
Marketing

Whats the Difference Between A Slogan vs. Tagline For Your Roofing Company?

Is it a Tagline or a Slogan? What’s the Difference? The terms slogan and tagline are often used interchangeably in the world of marketing and advertising. And, most customers probably think they’re the same thing. But, there’s a difference in the slogan vs. tagline battle. And, each of these serves a different purpose for the […]

Categories
Marketing

101 Roofing Business Marketing Ideas

With a Roofing business one universal goal is to make sure and sell the services of the business. This is something that is generally best accomplished via making a business be expertly positioned in front of its target audience whilst offering a solution that fixes a problem–or provides a benefit which the consumer will be […]

Categories
Marketing

What makes a great Roofing slogan?

A slogan is a set of words that helps customers to interact with your Roofing brand. In a marketing context, it’s a brief phrase that summarizes the value proposition of a company. Slogans are simpler to remember and differentiate your company from the competition. They can be likened to mini-mission statements. A good slogan can […]

Categories
Marketing

You Can Get Roofing Clients Fast With Paid Ads

A Roofing website is imperative to growing your audience base; but, having the right marketing ads in place is also important to target your Roofing audience. It’s not just about having a great website anymore; you need the right online ads, including PPC (pay per click) ads to increase the success you want to experience […]

Categories
Marketing

How to Acquire Roofing Clients from Google Search

How to Acquire Customers from Google Search As a business, you want to rank as highly as possible, regardless of the location you operate in. So, how do you acquire more customers through Google search? Google My Business is not only vital to ensuring your company is properly listed as a business, but also makes […]

Categories
Marketing

10 Ways to Generate More Roofing Business Reviews on Google

Nowadays, Google reviews are very important for any Roofing business in any city. Studies show that 88% of consumers rely on online reviews as much as they do on personal recommendations. 90% of these consumers go through online reviews before purchasing a product, using a service, or even visiting a business. Apart from being the […]

Categories
Marketing

How To Get Your Roofing Business On Google Maps

There are tons of ways to improve and monitor Google Maps performance, especially if your business is in the Roofing industry. The first thing to do is set up a basic profile (you will populate it with the more complex stuff later). Google My Business is critical for local SEO, particularly in the Roofing industry. […]

Categories
Marketing

The Importance of Internet Marketing for Roofing

As a Roofing business, you’re probably wondering whether or not internet marketing is all that important. In short, the answer is yes, internet marketing is important. The digital marketing efforts your company makes are surely going to pay dividends in reaching your audience. But, there’s always the worry of waste. Are we wasting money foolishly […]

Categories
Marketing

3 Ways To Get Found On The First Page of Google for Roofing

Want your business to be seen on Google? Of course, you do, every company does. But, there are some things that work, and others that won’t work, as it relates to you being seen online. What approach should you take when trying to become a leader on Google and outperform your competitors in Google searches? […]

Categories
Marketing

What Are Your Roofing Clients Worth To You?

Use Your Existing Roofing Clients to Align Your Strategic Planning Correctly It’s exhausting as well as expensive to lure in new customers. The world of online marketing and strategic planning may make it look easy, but getting and retaining new customers can be burdensome for resources. While large companies can afford to devote teams and […]

Categories
Marketing

Content to Add or Keep Off Your Roofing Website

Do you want to create an improved Roofing website for your company?Would you like to draw in more clients than ever before? Of course, every business owner wants a lot of potential clients to call them and to schedule jobs. But not all of them have the opportunity to interact with a high number of […]

Categories
Marketing

How Do Top First Page Google Rankings Benefit Your NICHE Business?

You know about Google and it’s reach, so having your Roofing business show up in the first page results is important, right? Of course, it is! There’s not much more you need to say when it comes to Google and trustworthiness, so let’s delve into how powerful that first-page ranking might really be. 1. Visibility […]

Categories
Marketing

How to Delete Fake Google Reviews For Your Roofing Company

For business owners, having a google page is a must. Unfortunately, often, Google pages become placeholders for fake Google reviews written with the sole intention of harming a brand or promoting negative, derogatory, and racist views. Thus, business owners must make all efforts to get fake reviews immediately deleted. Google has a supremely efficient team […]

Categories
Marketing

How To Get Your Roofing Business On The Maps (Apple & Google)

Phonebooks to Smartphones Two decades ago, consumers used to find their local businesses using a local phonebook. They would look for a specific business category then filter through listing and ads to grab the reader’s attention. Today, a client does not require a local phonebook, but a Smartphone can accomplish all those tasks within a […]

Categories
Marketing

How To Add Your Roofing Business To Apple iPhone Maps

List & Claim Your Business – Store on Apple iPhone Maps With one in five phones being sold being iPhones, it’s obvious this is the smartphone of choice today; and, users are likely to use Apple iPhone Maps to find local business. If you want to get your Roofing business listed, this step-by-step guide will […]

Categories
Marketing

Why is the First Page of Google so Important for Roofers?

Google trumps all search engines, it crawls the web to determine which sites offer the greatest value to searchers, based upon specific keywords. We utilize Google daily, and we rely on the results they deliver to help us find items we purchase, to find businesses, and other relevant content online. Since there’s so much power […]

Categories
Marketing

Why Should Someone Choose Your Roofing Company Instead Of Your Competitors?

Create a Unique Selling Proposition to Showcase Your Roofing Company’s Value – As a business owner, you’ll quickly learn that in Roofing industries, especially smaller ones, uniqueness is key to distinguishing yourself from the competition. Making your Roofing business distinguishable from others will help set you apart from the rest and help increase your customer […]