Rheem CEO Chris Peel, joined by the company’s customers, partners, and employees, kicked off this major milestone event. As hundreds of attendees rallied together to toast to 100 years, Peel unveiled Rheem’s newly launched brand evolution, “Engineered for Life.” Synonymous with remarkable, reliable, and resilient products designed for everyday life, the branding update reflects Rheem’s 100-year legacy. With more than 500 active patents, in addition to revolutionary products, Rheem is known for a century of strong, meaningful collaboration with customers and partners.