Get on top of search engine results, drive relevant traffic and get qualified Leads online with Off-page SEO
In 2020, there will be thousands or millions of active roofing websites over the internet. The figure is so high that new roofers may think it’s hard to rank for a specific roofing keyword on the search results page.
If you think that your roofing blog is unique from others, do you think that Google holds the same opinion? But ranking on top of Google search results is not an impossible task.
That’s where search engine optimization (SEO) comes in. As a roofer, you need to optimize your content so that it can rank higher in the search engine results pages.
Two SEO activities can help your roofing business to claim a top spot in the search engine results pages.
On-Page SEO
It involves optimizing the elements of your roofing website that you have direct control over and can help to drive relevant traffic to your roofing business.
Off-Page SEO
Off-site or Off-page SEO describes action outside your roofing website that has an impact on your rankings. It involves improving the perception of the prospects/clients and search engines based on relevance, authority, popularity, and trustworthiness.
It refers to the actions that you and others take to improve your roofing website rankings. For example, when you are commenting on another roofing website or submitting a guest post, you are doing Off-site SEO.
Why Does Off-Page SEO Matter to Your Roofing Business?
Although the ranking factors and Google algorithm change so fast, it is clear that off-page SEO plays a vital role in improving your roofing website authority, relevance, and trustworthiness to rank high in search engines.
Google has been thinking of how they can offer customers/prospects the excellent results on their searches. For them to achieve this, they look at various ranking factors including on-site SEO, Off-page SEO, and other high-quality ranking factors.
Off-page SEO offers excellent insight on how other sites and people perceive your roofing website. A high-quality and relevant roofing website is likely to get a good number of backlinks or references since it is deemed as valuable. Off-SEO related factors carry over 50% weight of how Google ranks websites.
Backlinks
Off-page SEO revolves around creating backlinks. Backlinks assess the content quality for search engines. The more quality backlinks your site has, the more it will rank high in the search engine results.
Most Common Types of Backlinks
Natural links
These are links that your roofing website gets when another site finds your content relevant.
Manually-Built Links
These are links acquired through link-building strategies like running influencer marketing campaigns
Self-Create links
It is built by incorporating backlinking in online directories, forums, and blog comment signature.
Building backlinks is one activity that happens outside your roofing website that affects your rankings on the search engine results.
Other Off-site SEO practices include:
- -Social media marketing
- -Guest Blogging
- -Influencer marketing
- -Giveaways and events
- -Visual marketing
- -Question and Answer.
The ultimate aim of these practices is to create a reference to your roofing website over the internet. The mention can be a reference to your services or products.
Essential Off-Page SEO Techniques That Roofing Contractors Need to Know
Off-site SEO revolves around improving the perception of the search engines and users about your roofing website. It can be attained by getting links from reputable and trustworthy sites, content shares, and positive reviews from other sources.
A lot of roofing contractors wrongly think that Off-page SEO revolves around creating links alone, but it is more than that. Here are some off-page techniques that Google loves more:
Guest post: This will remain a powerful off-SEO technique in 2020. It builds natural links to your roofing website or blog to enhance your online reputation in the industry. When looking for guest posting opportunities, search for ones that are related to the roofing industry.
Infographics: An excellent way to create natural links for your roofing blog or roofing website is by developing infographics. People love visuals than text. An image is worth a thousand words. Always remember to share infographics on your roofing website.
Article Writing: Make sure that you write posts regularly and submit them to sites related to your industry.
Research Your Competitors: You can get linking opportunities by spying what other roofers are doing online. Get to know which sites they acquire backlinks from and reach out to those sites for the same if you find out that a site may be interested in featuring your business, reaching out, and pitch them to see if they can link to your roofing website as well.
Forum Discussion: using forums is an excellent method to connect with prospects interested in your roofing business and build a community. Make sure that you use” do follow” links to get backlinks.
However, strict rules must be followed when joining these forums. Provide valuable comments and information related to the topic of discussion.
Social Media Engagement- Every time your content is shared, commented on, and liked on social network platforms, it improves your site rankings on the Search Engine Result Pages (SERP’s).
Local Listings- Listing your roofing website on directories like Google My Business, Yahoo Local, Yellow Page, and Yelp helps to improve your search engine rankings.
Q/A Submission- Answering questions from prospects is a great way of driving relevant traffic to your roofing website. There are several sites that you can use to answer questions from prospects like Quora.com, Yahoo.com, answer.com amongst others. The traffic derived from these sites is of high-quality because the targeted audiences visit your roofing website.
Off-Page SEO Checklist for Roofing Contractors
Off-site SEO can make or break your search engine rankings. Fortunately, you can fix off-site problems, if you follow carefully the items mentioned in our checklist below:
Identify and Fix Crawl Errors
A “crawl error” simply means that Google is having problems trying to access individual pages on your roofing website.
You can quickly identify such errors in the Google Search Console coverage report. If you find out that Google is having issues accessing one of your crucial roofing website pages, you need to have the problem resolved ASAP!
Know-How Google Views Your Roofing Website Pages
Sometimes prospects/clients can see everything on your roofing web page…. But Google cant.
If Google can’t access your roofing pages, then there is no way they are going to rank!
That’s why we recommend you to use the Google Search Console “Inspect URL” feature.
When you do, you will be in a position to know how Google views your roofing website pages.
Make sure that your Roofing Website is Mobile-Friendly
Google recently launched a Mobile-First algorithm
Which means?
If your roofing website is not optimized for mobile devices, then it is not going to rank on top of Google search results.
Fortunately, you can tell the mobile-friendliness of your site through a Google Mobile-Friendly test.
Check your roofing website loading Speed
Does your roofing website load within the first three seconds or less?
If not, your roofing website will not rank high in SERP’s.
That’s why you need to use the Pagespeed insight tool to know how your site is performing for both mobile and desktop users.
Benefits of Hiring Experienced Roofing SEO Company
If you want your roofing business to claim the top positions in Google Search Results and get more qualified leads online, search engine optimization experts can help.
SEO professionals can help to take your roofing business to greater heights. As a leading Roofing SEO agency, Blackstorm Roofing Marketing understands that there are advantages to outsourcing your roofing SEO. In the long term, these advantages outweigh the cost of various savings you might have trying to do SEO on your own, particularly if you don’t have enough time or you are inexperienced.
When you want to hire a roofing SEO agency, you must know what to expect if you invest in their SEO services. At Blackstorm Roofing Marketing, we want to make sure that you get the most out of your SEO plan.
Here is what you can expect when you invest in On-page and Off-Page SEO Services from Blackstorm Roofing Marketing:
- Roofing Website SEO Audit: When you register for SEO services, our experts will analyze your current SEO strategy. They will examine your roofing website analytics, performance, and more. From this analysis, they will develop a comprehensive SEO strategy that will take your roofing business to the next level.
- Keyword Research: Key phrases trigger your roofing website to rank high in the relevant Google Search Results. Our SEO professionals will help you find the right keywords that will rank for your business.
- Page Speed Optimization: If your roofing website loads slowly, it won’t keep leads in your business. As we have discussed, site speed is a critical factor that affects your roofing website rankings. At Blackstorm Roofing Marketing, our team will help to minimize unnecessary code, optimize images, and reduce redirects so that your site can load faster.
- Responsive Design: We know that prospects access your roofing website from various devices. Thus, we incorporate responsive design into your roofing website to make sure that all clients/prospects have a positive experience on your site.
Partner with the Right Roofing SEO Experts Today
SEO is one of the best ways of getting free roofing leads online through search engine results. At Blackstorm Roofing Marketing, we have more than ten years of experience creating digital marketing campaigns that drive results.
Our SEO professionals will make sure that your roofing website gets relevant traffic and claims a top spot on Google search results.
If you are ready to create an SEO campaign that will drive more traffic and leads to your roofing business, schedule a free strategy session with our experts to see how Blackstorm Roofing Marketing can improve your online presence.