Plumbing Facebook ads is an extremely powerful tool to promote your services or business online.
The plumbing industry has experienced unprecedented demand in recent years. In turn, this has caused the industry to experience a surge in growth for plumbers.
This high demand, coupled with the changes in weather patterns, only increases the urge for reliable plumbing companies.
While it may seem like this is an ordinary scenario for plumbing contractors, there is cutthroat competition for this kind of business. This is where plumbing Facebook ads come in.
When the housing market hits up, or a storm hits, a plumbing company requires to differentiate itself from its rivals. But what do Facebook ads for plumbers look like? Is it possible such ads can assist you in differentiating yourself in the crowded market?
Why Do Facebook Ads for Plumbers Work?
Facebook is now one of the most famous plumbing marketing platforms under the sun. With more than 2 Billion active monthly users, Facebook has become a critical tool to advertise plumbing businesses across the globe. Plumbers see it as a basic social media platform to interact with their clients and market their services to a vast marketplace. If you normally use Facebook to complain about politics and share memorable family photos and random thoughts, then your plumbing business may be missing out.
First, let’s discuss why plumbing Facebook ads are an effective marketing strategy for anyone who markets or owns a plumbing company. Facebook ads have several benefits, and these features make them a good choice for the plumbing industry. Of course, there is the undeniable power of Facebook.
So, it still pays off to advertise your plumbing services on Facebook, but let us discuss what precisely makes it a great platform to market your company. Here are reasons why you should invest in Facebook ads for plumbers:
- Plumbing Facebook ads provide robust analytics: Facebook has no limits when offering you analytics and reports about your ads performance. You are given metrics about your post engagement, weekly reach, page likes, and which posts have the best performance. Best of all, you also gain insights on things such as conversions, sales, and even clicks. By seeing such information, you can tweak your ads based on what is required.
- Ability to Micro-target your exact target audience: Facebook’s targeting abilities are super amazing. This means you can target based on behaviors, age ranges, languages, location, and demographics. This is what sets Facebook apart from other advertising platforms.
- Facebook ads for plumbers are easy to set up and generate fast results.
Types of Plumbing Facebook Ads
Plumbers have tons of campaigns and targeting options to select from. It is no wonder plumbers of all sizes, use Facebook ads.
While having access to numerous advertising options is a plumber’s dream come true, it is also makes getting started a daunting task. If you are feeling overwhelmed, look at the following types of plumbing Facebook ads to see how you can use them in your Facebook ad strategies.
Image Ads
Image ads also known as photo ads feature a still image and an accompanying text and a compelling call to action. You can utilize boosted posts or create new ads for your plumbing company. Plumbers can use image ads in their newsfeed section to showcase their services online. Branded images showcasing your staff and team create the most clicks and engagements.
Video Ads
Plumbing Facebook ads are much similar to image ads, the difference being the content format. They feature motion or video graphics, while image ads are graphics or still photos. You can create video ads on Facebook or boost organic posts that incorporate video. Plumbers can use video ads in their newsfeeds to showcase their services online. The most encouraging videos include your staff at work accompanied by subtitles and audio.
Instant Experience
Instant experience ads, formerly known as canvas ads offer mobile ads that can grab the attention of your target audience. They are multimedia, full-screen ad types that deliver quality content to your target audience. Prospects or clients can engage with photos, videos, or carousel in one ad.
Carousel Ads
Plumbers can go with carousel ads for several images in the News Feed. You can include up to 1o videos or photos for your ad, and each possesses a separate link. They are ideal for promoting several plumbing service types in one ad.
Collection Ads
Plumbers may not require collection ads because they mainly focus on product-based sales, which most plumbing contractors avoid.
How to Get Started with Plumbing Facebook Ads in 8 Steps
Before we jump in, it is crucial for plumbers to think about why you are advertising and the goals they want to achieve. By understanding your measurement of success ahead of going live with plumbing ads, you will be able to know which ad objective is suitable for your requirements.
1. Set a Clearly-Defined Goal
Before creating a Facebook ad, a plumbing contractor must set a goal. Your goal should reflect how you want prospects or clients to do after seeing your promotion. For example, if your objective is to showcase your new plumbing website, you can launch and that generates traffic to your URL. Read on to understand the list of goals below:
a. Awareness
Awareness goals help to create an interest in your plumbing services among prospects. Creating more awareness showcases your plumbing brand and the value it offers. One instance is a plumbing contractor looking to expand its service area to a nearby neighborhood. By utilizing the brand awareness objective, you can launch a Facebook ad campaign that inspires local homeowners to select your plumbing business.
b. Consideration
Consideration goals get prospects or clients about your overall plumbing brand. One example might be a local plumbing contractor with a new site who utilizes a traffic goal to streamline new browsers to the site and help you with on-site conversion optimization to achieve the rest.
c. Conversions
Conversion goals are more aligned with a storefront business. A conversion goal generally generates store traffic, but plumbing contractors can still use them to obtain more online sign-ups and other amazing engagements.
When it comes to plumbing ads, there are numerous ads you could be working on, so you need to scale down to one per campaign.
Examples of plumbing Facebook ads may be:
- Introduce your company to new homeowners in the neighborhood
- Educate property owners on the dangers of an aging plumbing system
- Show photos of hail damage after a major storm has hit the area
The objective becomes especially crucial when you begin to select your campaign awareness goal as you set up your plumbing Facebook ads. If you understand your goal beforehand, it assists guide you as you make decisions regarding targeting and awareness.
2. Choose Your Target Market or Audience
Finding the right target audience is the most important part of creating quality Facebook ads for plumbers. To research your target audience, there are crucial questions to remember before knowing who your target audience is for your plumbing Facebook advertising strategy. The responses to these questions are not necessarily complex, but it takes time to collect and verify the responses. Remember, the right target audience plays a vital role in determining the success of your plumbing Facebook ads.
Since it determines who Facebook will show your plumbing ad to, a strategically defined target audience is important for the success of advertising campaigns. As stated earlier, the target audience for your ad can be customized based on all the following demographics:
- Age
- Location
- Gender
- Behaviors
- Interests
3. Address Your Prospect’s or Client’s Pain Points
Most of your potential clients don’t care about the materials you use or the process. They care more about the benefits of your plumbing services and they want to know how your company will add value to their lives.
You might think that clients can deduce the advantages of selecting your company just by hearing about your plumbing services, but most of your potential clients aren’t plumbers. As a plumbing company owner, your role is to help homeowners understand the benefits of your services.
So, how do you show the benefits of your plumbing services? Begin by assisting homeowners to understand the “pain” of ignoring their current problem. As a plumber, you want to leverage the emotional part of their pain points. This way, you are creating an urgent need that your plumbing services will solve all while encouraging leads to invest in their home.
To effectively target your client’s problem, research your target audience. Remember that problems will vary depending on your target market and not all plumbers will target the same pain points.
Related: Top 6 Social Media Marketing Strategies For Plumbers
Once you have identified some common plumbing problems, create a unique Facebook ad copy around them. Using your ads to address your prospects’ pain points is an effective way to showcase the value of your plumbing services and distinguish yourself apart from the competition. Best of all, you highlight the value of your services, the actual expense becomes less of a concern for homeowners when booking a job. Ultimately, you are showing homeowners that investment is crucial to resolve their problems.
4. Create a Quality Plumbing Ad on Facebook
This is where plumbing Facebook ads get really fun! Now it is time to design your Facebook ad. There are two ways to design your ad: by using an existing post that will be published on your page or from scratch.
Utilizing an existing post
For specific kinds of ads, like boosted posts you can design your ad using a post that had already been published on your Facebook page.
To do this, choose the “use existing post” option. From here, you can select your page from your linked accounts and choose the post you want to use as your ad.
Creating a new ad
If you want to create a new ad from a blank canvas, the initial task is to choose a format. You have probably come across numerous Facebook ad formats on your news feed, but your options vary depending on the goal you set for your ad during the third step. Facebook has about eight ad formats and it will recommend one or more to you based on your plumbing marketing goal.
5. Consider Your Facebook Ad Placement
You cannot get into the specifics about where your Facebook ads will be displayed. For example, you will not be able to request them only to appear on your Facebook groups. But, that doesn’t imply you have no control whatsoever. There are numerous options for plumbing Facebook ad placements.
Stories
Because Facebook has recently acquired Instagram, users can now show temporary pictures in their “stories” section. Story plumbing ads occupy the whole screen and appear momentarily between images.
Feed
Whenever you scroll through your Facebook feed and realize a sponsored post you are viewing a plumbing feed ad. These ads can be effective when they are focused on the right audience. These Facebook ads will appear on both desktop computers and mobile apps.
Messenger
If you have ever connected with a prospect or client on messenger, then you can send them a sponsored message on Facebook. Perhaps a prospect reached out to your business requesting your available services and you want to follow up a month afterward with an offer.
Right Column
You can also publish ads on the right-hand column of your Facebook page. Such ads will not interfere with your user’s news feed so they will be less irritating. They are restricted to desktop computer users, so you will not be able to reach prospects who are on mobile devices.
6. Create the Right Offer
When Facebook users are viewing their posts and news feed, you have to do everything possible to grab their attention.
This doesn’t imply adding some random picture or video for shock value. It does imply offering prospects a reason to stop and look at your plumbing Facebook ad.
One way to achieve this is via an offer. Give people a good reason to pay attention to your ad. Make a unique value proposition that outranks the competition, whether it is an offer for more details, financing or perhaps obtaining a free quote.
Make your target audience understand right away what your plumbing company is providing and what they require to do in the next steps.
7. Set Your Facebook Ad Campaign Budget
Now it is time to decide how much you want to spend on your Facebook ad. When you allocate a budget, it is crucial to remember that this cost represents the amount of money you want to spend on your ad. You can allocate your budget daily or as a total amount for the whole campaign.
Daily: A daily budget gives you a limit on what you spend daily on your ads. Facebook will utilize the criteria you set to identify the right time and place to show your ad to your target market. Once your set budget has been depleted, the ads will stop running for the day. The cycle will repeat the next day.
Lifetime: A lifetime ad budget is the maximum amount of money you want to spend during the whole period of your whole ad campaign. You give Facebook a specific number and the date you want to end the campaign, and it will utilize the money based on your ad performance. Once your budget is depleted, the ad campaign ends.
8. Track Your Facebook Ads Performance Metrics
Once your plumbing Facebook Ads are running, you will want to keep a keen eye on how they are performing. To see these results, you will want to monitor their performance in two major places: your plumbing marketing software and the Facebook Ad Manager.
Some of the primary metrics to look for include the level of engagement, videos, and performance. Clicks, settings, and events.
No matter the kind of metrics you use to assess the success of your plumbing advertising efforts, you can get all that data in the Facebook Ads Manager.
Need Help with Plumbing Facebook Ads Management?
If you are like most plumbing contractors, you probably don’t have the resources to hire an expert full-time and time to mess around with Facebook ads. Do your bottom line, your family, and yourself a favor and get a free social media analysis from Blackstorm Design + Marketing.
Schedule a free profit session with one of our Facebook Ads experts to get started today.