The world of digital marketing is filled with various technical terms, abbreviations, acronyms, and jargon, and it can be overwhelming for beginners and students just to learn the vocabulary. Here, we will discuss some of the most important digital marketing terms available, sorted in alphabetical order. 1. A/B Testing: Also often referred to as split […]
Do you want your roofing website to rank #1 on Google and beat your competitors? Is your roofing business showing up in local search results? If you need answers to these questions, then you have come to the right place. Every roofing contractor is scrambling to rank on top of search engine results. But what […]
Are you wondering whether your roofing business needs HTTPS? Do you know that more than 80% of prospects won’t convert if they realize that they are sending data to an insecure connection? All roofing websites must put strategies aimed at improving their security. Unfortunately, I still come across many roofing websites that are not using […]
Are you stuck between hiring a professional web design agency to build your roofing website and doing it by yourself? If so, this article intends to give you numerous reasons why hiring a professional web designer for your roofing website is worth your money. According to the US Small Business Administration, more than 97% of business […]
As a roofer, your customers must always feel that you appreciate them. Having a responsive roofing website design is one way of making sure that your prospective clients get a good experience from interacting with your site. You will not only keep your website users engaged in your content but also interested to know more […]
Increase Conversions and Pay Less Per lead with A Proper High-quality Roofing Landing Page(s) Are you paying for ads and searching for the best way of converting your roofing leads to clients? Do you want to increase your roofing leads through advertising campaigns? If so, this post will explain how an entire landing page will […]
Do you want your roofing website to be found online by potential clients and leads? Are you planning to hire an SEO agency but don’t know the advantages they can bring to your roofing business? If so, this post will explain the advantages of hiring a reputable SEO agency instead of doing it on your […]
Extend The Life Of Your Deck With Proper Care When was the last time you did some maintenance on your decking? Most homeowners believe that the pressure treated lumber used to make the decking should last for years without needing any repair or maintenance. However, while decking is made of some of the toughest wood […]
It’s that time of year again! The air is getting colder, the days are getting shorter, and bundling up inside by the fireplace is every person’s dream day. When winter begins to fade, and spring brings warmer air, and brighter days, your dreams change to you and your family out on your deck, grilling and […]
People in Knoxville, TN, always have to handle all kinds of projects around their homes. These projects often call for substantial carpentry knowledge as well. It doesn’t matter if you’re thinking about porch building, deck building, doorframe construction, or anything else similar. The guidance of a professional building contractor can be priceless. If you want […]
Is Your Roofing Website In Need for Repairs? Here are the top 10 Qualities of a Great Roofing Website You Need to Know! Is your roofing website due for an update? If your website is not generating desired results, this post will discuss the top qualities that will make your site get more roofing leads […]
Is it a Tagline or a Slogan? What’s the Difference? The terms slogan and tagline are often used interchangeably in the world of marketing and advertising. And, most customers probably think they’re the same thing. But, there’s a difference in the slogan vs. tagline battle. And, each of these serves a different purpose for the […]
With a Roofing business one universal goal is to make sure and sell the services of the business. This is something that is generally best accomplished via making a business be expertly positioned in front of its target audience whilst offering a solution that fixes a problem–or provides a benefit which the consumer will be […]
A slogan is a set of words that helps customers to interact with your Roofing brand. In a marketing context, it’s a brief phrase that summarizes the value proposition of a company. Slogans are simpler to remember and differentiate your company from the competition. They can be likened to mini-mission statements. A good slogan can […]
A Roofing website is imperative to growing your audience base; but, having the right marketing ads in place is also important to target your Roofing audience. It’s not just about having a great website anymore; you need the right online ads, including PPC (pay per click) ads to increase the success you want to experience […]
How to Acquire Customers from Google Search As a business, you want to rank as highly as possible, regardless of the location you operate in. So, how do you acquire more customers through Google search? Google My Business is not only vital to ensuring your company is properly listed as a business, but also makes […]
Nowadays, Google reviews are very important for any Roofing business in any city. Studies show that 88% of consumers rely on online reviews as much as they do on personal recommendations. 90% of these consumers go through online reviews before purchasing a product, using a service, or even visiting a business. Apart from being the […]
There are tons of ways to improve and monitor Google Maps performance, especially if your business is in the Roofing industry. The first thing to do is set up a basic profile (you will populate it with the more complex stuff later). Google My Business is critical for local SEO, particularly in the Roofing industry. […]
As a Roofing business, you’re probably wondering whether or not internet marketing is all that important. In short, the answer is yes, internet marketing is important. The digital marketing efforts your company makes are surely going to pay dividends in reaching your audience. But, there’s always the worry of waste. Are we wasting money foolishly […]
Want your business to be seen on Google? Of course, you do, every company does. But, there are some things that work, and others that won’t work, as it relates to you being seen online. What approach should you take when trying to become a leader on Google and outperform your competitors in Google searches? […]
Use Your Existing Roofing Clients to Align Your Strategic Planning Correctly It’s exhausting as well as expensive to lure in new customers. The world of online marketing and strategic planning may make it look easy, but getting and retaining new customers can be burdensome for resources. While large companies can afford to devote teams and […]
Do you want to create an improved Roofing website for your company?Would you like to draw in more clients than ever before? Of course, every business owner wants a lot of potential clients to call them and to schedule jobs. But not all of them have the opportunity to interact with a high number of […]
You know about Google and it’s reach, so having your Roofing business show up in the first page results is important, right? Of course, it is! There’s not much more you need to say when it comes to Google and trustworthiness, so let’s delve into how powerful that first-page ranking might really be. 1. Visibility […]
For business owners, having a google page is a must. Unfortunately, often, Google pages become placeholders for fake Google reviews written with the sole intention of harming a brand or promoting negative, derogatory, and racist views. Thus, business owners must make all efforts to get fake reviews immediately deleted. Google has a supremely efficient team […]
Phonebooks to Smartphones Two decades ago, consumers used to find their local businesses using a local phonebook. They would look for a specific business category then filter through listing and ads to grab the reader’s attention. Today, a client does not require a local phonebook, but a Smartphone can accomplish all those tasks within a […]
List & Claim Your Business – Store on Apple iPhone Maps With one in five phones being sold being iPhones, it’s obvious this is the smartphone of choice today; and, users are likely to use Apple iPhone Maps to find local business. If you want to get your Roofing business listed, this step-by-step guide will […]
Google trumps all search engines, it crawls the web to determine which sites offer the greatest value to searchers, based upon specific keywords. We utilize Google daily, and we rely on the results they deliver to help us find items we purchase, to find businesses, and other relevant content online. Since there’s so much power […]
Create a Unique Selling Proposition to Showcase Your Roofing Company’s Value – As a business owner, you’ll quickly learn that in Roofing industries, especially smaller ones, uniqueness is key to distinguishing yourself from the competition. Making your Roofing business distinguishable from others will help set you apart from the rest and help increase your customer […]
Meet the Modern Day Consumer Let’s think of some big-name companies. Circuit City, Sears, Blockbuster, and Polaroid, just to name a few, are companies that were huge in their day. So, what happened to them? In short, they didn’t keep up with the changes or transition to what the modern-day consumer is looking for. Even […]
Generate More Leads, Obtain Countless 5-Star Reviews, And Drive Traffic To Your Roofing Website With Google My Business Profile For FREE As a roofer, you need to market your business for it to grow and expand. However, marketing your roofing business can be an uphill task because of the massive budget and time constraints involved […]
Get Qualified Roofing leads and Book More Jobs (Without Cold Calls or Begging) As a roofer, you already know that finding new leads can be an uphill task. Fortunately, there are several things you can do to book more jobs for your company. Although you might be required to learn some basics at first, knowing […]
In the last decade, search engine optimization (SEO) has gone from being practically unheard of to be the foundation of digital marketing. Experts are raving about link building, keyword mastery, and domain authority, but is roofing SEO genuinely as vital for a roofing business as we have been led to believe? Let’s take a moment […]
Before the widespread introduction of digital technology, most Roofing marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, roofers need to stay connected to the Internet and harness the power of online marketing to reach more […]
Your roofing website can be a powerful lead generation tool when used appropriately. With proper implementation, design, and planning, your roofing website can boost traffic, present measurable, affordable marketing opportunities, and build a strong client base. But how can a professional roofing website design further help your business? If your customers are given 20 minutes […]
Plumbing is ever-changing in nature as technology, codes, and practices change over time. Similarly, plumbing licenses and certifications can expire after a given period depending on the state. When these licenses expire, it is essential for plumbing technicians to get them renewed, not only to keep their business legal but to ensure their work and […]
Anyone looking to become a professional plumbing technician should receive training. The oldest and most well-known method for training plumbing students is in traditional, brick-and-mortar trade schools. Plumbing programs in traditional trade schools can last as brief as a few days or as long as four years or more. Enrollment is often very expensive, especially […]
Many people have negative conceptions about plumbers and the plumbing business that are incorrect and misinformed. In this article, we will be covering the top five misconceptions the public can have about plumbing. These wrong assumptions may even be the reason some people are hesitant about starting a career in the plumbing industry. Hopefully, this […]
So you’re looking to enter the plumbing trade, but do not know where to start. Many may think someone needs some background in plumbing to begin a plumbing career, but this is not necessarily true. Every plumbing technician must begin somewhere. There are many technical schools and community colleges that offer courses for those who […]
In most places, a journeyman plumber’s license signifies that a plumbing technician has completed a four-year program in a trade school or community college. Depending on the state or other local codes, aspiring plumbers will usually need to serve a given number of hours in the field and pass an exam, along with completing a […]
Everyone can make mistakes. Some mistakes are more severe than others and can lead people to undesirable situations in life, such as felony convictions. A major part of rehabilitation for felons is finding a steady, meaningful job. With a career, felons can acquire the necessary money as well as the personal discipline to get their […]
Indoor plumbing and clean water are an integral part of the world in which we live. However, most people do not even think about plumbing until they experience an issue with their plumbing systems. Plumbers are professionals whose duty is to ensure that all the parts of a plumbing system are functioning as they should. […]
Despite a growing demand for qualified plumbers in the United States, the plumbing industry is currently facing a crisis. The reasons for this situation are numerous. For one, the older generation of plumbers is beginning to retire. As these experienced plumbers leave the industry, fewer qualified technicians are willing and available to fill the vacant […]
In this day and age, online resources like YouTube offer a never-ending amount of content that can be accessed by virtually anyone. Many prospective plumbers may think they can simply search for videos that discuss any plumbing information they need. While there are well-made videos out there, professional technicians should not rely on these videos […]
As with the majority of other professions, many people enter the plumbing trade in order to support their families. However, it is common for plumbing technicians to leave their families and homes for days, even weeks, to receive off-site training. Even if the training, room and board, and other amenities are being paid for by […]
How Roofing Businesses can Find New Clients Through These Lead Generation Strategies As a roofing professional, has your company come to a halt in terms of new customers in the area? Are you finding it difficult to reach out to locals or find qualified leads? One of the biggest challenges you’ll face at some point […]
Do you want your roofing website to convert more visitors/prospects into leads? If yes, then make sure that your site is optimized for mobile devices like smartphones, laptops, and tablets. Let’s face it. We live in a digital society where many people use their Smartphones to surf the internet to make purchasing decisions. With the […]
Without the right keywords, you cannot get customers for your roofing business online. It is essential to rank or advertise for the right keywords so that you can get targeted visitors and convert them. The keywords that you choose for your website can make or break your online marketing plan. The question is, how to […]
Septic tanks and systems are, by nature, designed to function properly without problems or the need of human intervention or maintenance. For well over 100 years, septic tank systems have been serving as a simplified solution to a never-ending supply of waste which is produced in the hundreds of millions of tons per year range. […]
