6 Marketing Mistakes Roofers Make and How to Avoid Them

Discover the Marketing Mistakes your roofing business is making and how to avoid them!

Marketing your roofing business is essential for long term success. Without an effective marketing plan, how will potential clients know about the services you offer?

Simply having a great roofing marketing plan is not enough; your strategy needs to bring desired results!

I have met countless roofing contractors who had invested thousands of dollars in marketing their trade, only to receive discouraging results. From my analysis, I found that these roofers were making the same mistakes over and over while expecting great results.

Knowing about these potential roofing marketing mistakes can assist you in building an effective strategy that will generate quality leads and outrank the competition.

Mistake #1: Your Business Lacks a High-Quality, User-Friendly Roofing Website

Today, if a customer wants more information about your business, they are likely to visit your roofing website. Your website is usually the first point of contact between your business and prospects. Potential clients are expected to visit your site first before calling you for service. So, you need to make sure your roofing website covers the following features;

• It loads faster and thus helps customers to find the information they need promptly
• Mobile-compatibility- Your roofing website must work seamlessly across all mobile devices

No prospect/client will ever stay in your site if it’s poorly designed, takes long to load, and is not easy to navigate. To fix this problem, you need to hire an experienced roofing marketing company to redesign your roofing website.

Mistake #2: Failure to Manage their Business Reputation

When you are just launching your roofing business, you have limited or no time to manage your online reputation.

During that time, nobody is talking about your roofing business online.

But as your business grows, more prospects/ customers will start to talk about your products or services online.

As a roofer, you need to regulate what they say or find on your website.

Customers are likely to judge your company’s performance based on the reviews they find on your site.

Unfortunately, most roofers do not respond to these online reviews, thus leaving a wrong impression on business or homeowners.

Fortunately, our team can help you stay ahead of the curve as few roofers do anything towards improving their online reputation.

Mistake #3: Hiring the Wrong SEO Company

If your roofing website is not ranking high in search engines, then you might be losing jobs and leads. SEO can either make or break your roofing business.

This is because it strives to improve your site’s rankings in the search engines.

An effective SEO strategy involves several techniques geared towards increasing your roofing sales, improving your search presence, and boosting your traffic.

SEO, no doubt, provides a great way to grow your roofing business!

However,

There are several so-called “SEO companies” out there who want to make quick money and ruin your business.

A gross mistake that most roofers make is to hire the first SEO agency that sends them a quote.

 The truth is that SEO results cannot be achieved overnight. Most of these agencies will work with more than 100+ industries with no focus on a particular niche.

To get good results, work with a reputable marketing agency that specializes in roofing SEO.

You are likely to see your rankings rise faster and sometimes at a cheaper cost compared to the conventional agency.

Blackstorm roofing marketing has helped numerous clients to get new leads, repeat clients, and referrals. Trust us to craft and implement your SEO strategy, and your roofing business will always be ahead of completion.

Mistake #4: Not Claiming Your Google My Business Listing

Google My Business is a great tool that puts your roofing business on Google maps and assists your site to rank higher in local search results. If you have not claimed your listing, it means that you are missing out on a tool that many potential clients use to find local roofers. The fact is, potential clients, contact roofing business off the Google My Business Listing. If your business is not listed in Google My Business, then you stand to lose potential leads, jobs, and referrals.

Mistake #5: Ignoring Competition

 You need to keep abreast of what your competitors are doing to know which initiatives succeed or fail. Do a SWOT analysis for every significant competitor and compare that to your business to uncover new roofing marketing opportunities. It will also give you insights on how you can outrank your competitors. By paying close attention to your competitor’s marketing effort, you will know how to allocate resources to find new clients.

Mistake #6: Targeting the Wrong Audience

No matter how great your roofing website, ad campaigns, or logo are, if you are reaching to the wrong audience, you will be wasting your marketing dollars. You need to spend time trying to understand the needs of your audience and how best you can solve them. By doing this, roofers will be able to make most out of their marketing efforts and attract new customers and referrals. You should hire a professional roofing retargeting agency to help you understand your audience and what you can do to solve their problems.

Mistakes Happen, but What should you do?

These marketing blunders could ruin your roofing business if not fixed or addressed promptly. Fortunately, our team can help you build a profitable business by developing a solid roofing marketing strategy, managing your online reputation, retargeting the right audience, boosting your SEO results, and designing a high-quality roofing website to generate quality leads. The good news is that you can achieve these results without breaking your bank account. Schedule a free strategy session to learn more about how we can help your roofing business today!