Proven Hacks To Increase Your Plumbing Leads And Sales And Dominate Your Competition
Are you looking for ways to generate more leads from your plumbing website? If so, you’re not alone. Many plumbers are looking for creative ways to drive website traffic and convert those visitors into customers.
Let’s face it: attracting meaningful traffic from your plumbing website can be hard work, and converting that traffic into sales can prove even to be a little more complicated.
And what’s the essence of having it if you aren’t making any sales or getting prospects to sign up for your mailing list on your plumbing website?
Why invest your energy and time chasing visitors who won’t convert? This is like having many people window-shopping at a physical store – with none or even a few closing a sale.
No business owner would want that. It is a bad business!
Are you having challenges converting your plumbing website traffic into leads and later to sales?
Well, you can reverse engineer the process and begin winning by doing a few things today.
This blog post will share some actionable tips your plumbing site needs to generate more qualified leads. Keep reading to learn more!
5 Reasons Why Homeowners Or Property Managers Are Coming To Your Plumbing Website But Not Converting
Suppose you have a car that instantly breaks down while driving. What would be your first thing to do?
Stop and find out where the problem is coming from.
That’s how things work out, even when running your plumbing company.
Therefore, until you first know the possible reasons why prospects/clients are coming to your plumbing website but not scheduling service appointments, finding the right solution will be hard.
Without further ado, let’s dive in!
Reason #1: Your Plumbing Website is Attracting The Wrong People
How would things turn out to be if you went about marketing baby care products to men?
You will make sales but not sufficient to buy you a burger!
So, if your plumbing website has low conversion rates, there is a likelihood that you are probably attracting the wrong kind of people.
How do you solve that problem?
Stick around: we are going to give a remedy shortly.
Reason #2: Browsers Don’t Find What They Are Looking For Instantly
Do you know that the average attention span of a web visitor nowadays is approximately 15 seconds?
This implies that you only have 15 seconds to persuade a visitor to stay on your plumbing website or move to your competitors.
You are the only one who can answer this question. Use the right plumbing website design practices, and you won’t have to worry about losing prospects/clients to your competition.
One of the things you can do is to direct visitors to the right page that suits their needs and is not on your homepage.
More details on that to follow shortly.
Reason #3: Too Many Pop-Ups Are Showing Up On Your Plumbing Website
Pops can annoy your visitors. But if done right, they won’t distract them.
That said, one blunder that most plumbers see is showing too many pop-ups at a time on their plumbing website.
Or it is maybe showing them on every page of their site. That, too, is a huge blunder.
If you are attracting huge traffic on your plumbing website but no meaningful conversion and service appointments, you may get it all wrong with your pop-ups.
It’s time you do something about them now, or you direct all your prospects to the competition.
Reason #4: Your Plumbing Website Is Hard To Navigate
Poor website user experience (UX) can adversely affect your conversion rates. It comes in multiple forms, including:
- Bad or outdated plumbing website design
- Illegible text
- Slow loading
- Images and text slammed all over the page in a wrongful way
As a plumber, you don’t want any of the above elements to appear on your plumbing website. But, if they do, it is high time you give your plumbing website a facelift.
Reason # 5: Your Plumbing Sales Funnel Is Leaking
The hard truth is that not every visitor who visits your plumbing website will convert. Only 2% of people who visit your plumbing website will eventually become subscribers or buyers.
So, how do you turn casual visitors into paying clients?
Simply by creating a good conversion or sales funnel.
But if your conversion funnel isn’t optimized properly or has some leaking holes, you won’t realize your desired results.
14 Hacks To Help Your Plumbing Website Generate More Qualified Leads And Sales 24/7
Now that you already know what is preventing your plumbing website from attracting the volume of leads and sales, it should. It’s time to take action!
Start Attracting The Right Traffic
As we discussed earlier, one of the major reasons why your site has low conversion rates is that you are simply focusing on the wrong audience. Attracting the right traffic will help remedy the problem.
You can use various techniques to know why you aren’t attracting the right traffic.
The first one involves auditing your plumbing SEO strategy. This will be very important, especially if most of your visitors come from organic searches.
While auditing your plumbing website, you can check to see the wrong types of plumbing keywords.
But what are the wrong keywords? Simply put, these are keywords that don’t relate to your plumbing website or keywords that are too generic, or ones that don’t have any purchasing intent.
So, check your plumbing website for these keywords and fix them ASAP.
Keep Your Plumbing Website Design Simple
Generally, most people find it hard to keep things simple in life (and plumbers are not an exception). That’s why you will come across multiple colorful plumbing websites that are hard to use.
Keeping your plumbing website’s design simple will help enhance the user experience.
And the higher your user experience, the more conversions you will obtain. That’s a brainer.
Of course, your plumbing website doesn’t have to be boring to stick to the rule of keeping things simple. The key here is to blend elegance with simplicity.
Manage Your Online Reputation To Get More Plumbing Leads
When homeowners require a plumber, they may check their phone book or ask neighbors for recommendations. They head to Google to search for nearby and trusted plumbing contractors with lots of positive reviews.
Positive customer feedback on platforms like Facebook, Google, and other business review websites can help your plumbing business get more leads and sales. According to a Consumer Review Survey, over 90% of clients said positive reviews would likely motivate them to hire a plumber.
Homeowners who leave awesome reviews help to build trust in your plumbing business – offering a great avenue for obtaining free leads for your plumbing business. On average, potential clients read about ten reviews before trusting a business, and 89% of them trust online reviews as with personal recommendations.
If you need help managing how prospects perceive your plumbing business online, schedule a free strategy session with one of our Growth Coaches for assistance today!
Use Competitive Differentiators
How many tabs do you open when searching on the web? Probably 5 or 6, if you are like most average users.
Visitors coming to your plumbing website will have four or more plumber websites before coming to yours.
That implies they must have looked at your competitors and are probably searching for a better offer. As such, your unique selling proposition needs to stand out.
Visitors should see what makes you different from other plumbing contractors as quickly as possible.
If it’s better priced, let them know without having to scroll far down on your webpage. Doing so won’t lose any prospects or visitors to the competition.
Tell homeowners why you think you are the best plumber in town to stand out from other plumbers and differentiate your company from the competition! It’s that simple.
Use a Professional Plumbing Company Logo
A Professional logo serves multiple roles in your plumbing business. First, it makes your business look legit. Homeowners compare an ugly, outdated website with no logo to a well-designed site with a clear logo and associate such designs and logos with a more quality plumbing company, regardless of whether it is true or not. Consider investing in a professional plumbing brand design and brand-new logo to launch the web design process of your plumbing company.
Need a professionally designed plumbing business logo? Schedule a free strategy session with one of our experienced logo designers for assistance.
Stop Sending Visitors To Your Homepage And Instead Create Landing Pages
According to plumbing lead generation specialists, quality landing pages can help to increase your pleads significantly. The more landing pages you create, the higher your ROI and conversion rates. Landing pages are designed to convert web browsers into plumbing leads instantly. If you don’t have these pages designed already, you miss out on a chance to boost your plumbing sales or leads.
You can also include landing pages on your plumbing company website and build them according to the plumbing service or offer that you want prospects to focus on. So, you can direct them towards relevant content instead of sending them to your homepage and leaving them to identify their path.
Train Your Plumbing Technicians On Customer Service
Do your plumbing technicians grumble about asking clients for reviews? It is a common problem among most home service contractors, not just plumbers.
Stop the problem by explaining to your staff how good and bad reviews directly affect your company’s profits and paychecks.
Give incentives to your technicians by encouraging them to give star reviews after completing projects with clients. You can also offer such incentives to customers to leave an awesome review in exchange for cash in return, a gift, or a free estimate.
Have An Easy But Compelling Call To Action
A Call to Action (CTA) is verbiage, graphics, or any other type of content that guides visitors on what action to take after visiting your plumbing website.
On your plumbing website, the call to action may fall into two major categories;
- Complete and submit an online form
- Make a phone call
Along with putting your CTA buttons on your site’s header, consider linking it to high-quality content to improve customer experience, persuade visitors to engage with your plumbing business, and give out your contact information. Furthermore, high-value CTAs attract visitors to your plumbing services on the web.
Make It Easy For Prospects To Request Your Plumbing Services Online
As a plumber, you want to make it possible for prospects/clients to contact your business after reading your call to action. The main website navigation bar can include your company’s phone numbers or emails. This technique is effective since your contact details are the first things visitors will see when they land on your plumbing website.
Have A Mobile-Friendly And Responsive Plumbing Website Design
According to Adobe, 80% of customers will stop engaging with your website content that doesn’t display well on their mobile and desktop devices.
Why is this crucial? If your plumbing website doesn’t display well on both tablets and smartphones, 8 out of 10 homeowners will also leave your website and go to a competitor’s website. To resolve this problem, ensure you build your website on a responsive framework.
A responsive plumbing website design will typically resize based on the device it is being viewed from, thus giving users a beautiful display across laptop computers and desktops. Google also favors responsive plumbing websites with higher organic search rankings.
Display Accreditations And Awards On Your Plumbing Website
Every homeowner wants to hire a plumber that is well-respected in the plumbing industry and the local community. Industry recognitions, accreditations, and awards are excellent ways of generating qualified leads online from your plumbing company website.
Here Are Some Of The Accreditations And Their Logos That You Can Use On Your Plumbing Website:
- State plumbing licenses
- Better Business Bureau
- Houzz
- HomeAdvisor
- Other award logos and their corresponding badges.
Show Images Of Real Performing a Plumbing Task
One effective way to prove that your plumbing company is legit is by having photos of your team, truck, and logos on the plumbing company website. Such photos will go a long way in helping your plumbing business generate more leads. Also, think of creating introductory videos of your staff and including them on your homepage.
Master Local SEO To Generate More Plumbing Leads
Search Engine Optimization is the process that ensures your plumbing website is on top of the search engine results page for relevant business keywords. Homeowners with a plumbing emergency must be able to find you fast and want to partner with a plumber who lives near them.
To keep a consistent stream of plumbing leads, include top-ranking keywords on all website pages, business directories, and newsletters, amongst other online properties. To achieve traction in your local clients, ensure you incorporate your neighborhood or city within your keyword. For example, “clogged toilet in Murfreesboro, TN.”
When a homeowner searches “plumber near Murfreesboro” or “leak repair” in Google, the Google algorithm will display the most topical or geographically relevant results. Because they are based on location, authority, and relevance, among other factors, this gives equal chances to small plumbing companies to feature as big plumbers in the organic search results.
Do you need help optimizing your plumbing website for local search results? Schedule a free strategy session with one of the plumber SEO specialists for assistance.
Frequently Asked Questions
What makes a great plumber website design?
A good plumbing website performs these three roles:
- It helps your plumbing company be found when homeowners search for your services online.
- It legitimizes your plumbing company, showing prospects/clients what services you provide and why they should trust or hire your company over other plumbers.
- It makes contacting you and booking service appointments easy.
How do I obtain more leads for my plumbing company?
There are various proven ways of increasing plumbing leads in your business, including creating quality content, request for honest reviews after each project, designing a conversion-focused plumbing website, and doing PPC ad campaigns, amongst others.
Do You Need a New Plumbing Website? Blackstorm Design + Marketing Team Can Help.
Does your plumber website need some little love? Here at Blackstorm Design +Marketing, we can make your phone ring, and our internet marketing experts can help you generate more revenue, sales, and plumbing leads from the web.
And it doesn’t have to break your bank account or hurt your wallet. We offer affordable plumbing SEO, Reputation management, social media advertising, and plumbing web design services to plumbers like you.
Want to grow your plumbing business?
Schedule a free strategy session with one of our Growth Coaches to learn how we can help you design or redesign your plumbing website to generate more leads today.