Website design ideas for plumbers that you need to know.
A great plumbing website is your ticket to generating more qualified leads, differentiating yourself from the competition, and growing your company. That said, creating a website for your plumbing business can be a huge challenge; it is kind of hard to design the best reflection of your business digitally.
Consider it as a “visual storefront” where your homepage is the front door. Think of your website homepage as an analogy to your home’s curb appeal. It is the initial thing many people notice when they visit your plumbing website, so you should wow them from the moment your page loads. You want your plumbing website to be visually appealing enough to invite them in, and a creative web design helps you achieve that.
But creating a great plumber website isn’t about aesthetics. You also want the homepage to convert. Like an inaccessible driveway and broken front door prevents potential clients from closing the sale. The same applies to your plumbing website.
Prospects won’t or can’t convert if you fail to offer them an incentive to do so, and don’t make converting as intuitive and easy as possible. The initial step in winning over more clients is to understand the important elements that you should go into designing your plumbing website.
What Makes a Good Plumbing Website?
Many plumbing contractors feel frustrated because they aren’t obtaining the number of leads they need. For others, the issue is much more critical: they aren’t obtaining the number of leads they want, and their plumbing company is in jeopardy.
If that sounds familiar, there is a higher likelihood that your plumbing company website has a role to do with it.
If your website lacks crucial information, is unprofessional, and is difficult to navigate, the prospect will likely click off to another plumber’s website.
Here is our list of plumbing website must-have design features to convert more browsers into paying clients:
1. User-Friendly and Responsive Design
The initial requirement of any professional web design is its user-friendliness. A user-friendly and responsive plumbing website design is vital to providing an excellent user experience. It will ensure that your prospects or clients are always happy and satisfied, converted into plumbing leads, and consequently, become your clients to obtain the same experience.
Here are a few tips to consider while designing a user-friendly and responsive plumbing website:
- Make sure your site loads faster (typically within three seconds) and doesn’t have a lot of distractions such as pop-ups.
- Keep it easy and seamless to navigate to help prospects or clients find what they require within a few clicks.
- Declutter your web content and coy, but don’t make it overwhelming for potential clients.
- Responsive site design makes your website easily accessible from multiple devices such as mobile, tablets, desktops, and laptops.
- Consider your font size and style for easy navigation and readability.
2. Search Engine Visibility
More than 90% of online activity actually starts with typing in a search query in Google or Bing. Clients who type “plumber near me” into search engines are likely to click one of the results they found on the first page of Google search results.
Search engine optimization is a great way to generate more leads and bring in traffic for your plumbing business. With the assistance of local SEO services for plumbers, you can notice a rise in your lead generation efforts. By implementing SEO on your plumbing website, you can focus on keywords that can skyrocket your online visibility, generate more leads and get more traffic for your plumbing business.
Here are some tips that can help to make your plumbing website search engine friendly:
- Optimize your plumber website with location-specific plumbing keywords to boost your online visibility.
- Revamp your plumbing website hierarchy model and revise your internal linking structure to help Google or Bing understand the most crucial pages that should rank higher.
- Design your webpages with proper URL structure, heading tags, metadata, image Alt text, title tags, and other elements.
- Optimize your plumbing website structure, minimize crawl budget, create an XML sitemap, and implement Robots.txt.
3. Include a Professional Company Logo
A professional logo will help to distinguish your business from other plumbers and make your prospects easily recognize your plumbing business. It provides a great way to showcase your business’s mission, values, and vision.
A professional logo is an excellent way to create an impression on your target market’s needs concerning your seriousness towards building trust and can assist you with your branding efforts.
So, invest your money and time into your plumbing company logo and develop a great design. You can use an online logo maker or hire a plumbing website design agency out there.
Your branding includes your plumbing fonts, colors, and logo, and it helps clients easily recognize your business in a sea of other plumbers online.
4. Responsive Website Design
A client’s need for a plumbing service company can often be in an emergency situation. When homeowners have leaky pipes, they want to avoid the hassle and find a local plumber easily and quickly. Most searches start where it’s most convenient: on a smartphone.
Internet users have changed from using desktop computers to mobile devices over the last decade. Across the world, more than half of internet activity occurs on a tablet or phone. If your plumbing website doesn’t feel and look excellent on a mobile, Google is less likely to recommend it to future clients.
Even if a prospect can access your plumbing website on their phone, they have a slim chance of becoming a client if the site’s features aren’t mobile responsive. If a tablet or phone users cannot access the full content of your site at a faster and more convenient speed, they are likely to click off and find another plumbing site online.
To avoid prospects getting annoyed and going back to the search bar, you will require a mobile website with accessible design, implying that important elements like menus and buttons are easy to click and view. The display should be tweaked to the dimensions of different mobile devices, presenting the client with a clean site code that they can navigate seamlessly.
Tablet and phone users should also access your plumbing business content at a convenient speed. Regardless of what device they are using, faster loading times ensure that you don’t lose clients. As of 2019, Google indexes and ranks websites based on their mobile interface.
5. A Clear Call to Action (CTA)
Now that you have brought your prospects or clients to your website and assisted them to access it with ease, what do you want them to do next?
You no doubt want your clients to convert because that’s your primary goal. To achieve that, you should include a clear call-to-action at prominent places on your plumbing website so that prospects or clients understand what you want them to do next.
Another winning plumbing website design idea is to create a compelling call to action. Including a generic CTA such as ‘learn more, ‘Click here, ‘Sign UP,’ etc., can put clients off instantly, and they do provide the necessary step for prospects to take the next step.
Here are some tips you can use to improve your CTA to help generate more plumbing leads:
- Be creative and unique while crafting your CTAs
- Personalize your CTA by including words such as ‘You’, ‘Your” or ‘My” works perfectly
- Keep your CTAs at the bottom of your content to help them take the desired action.
- Add relevant icons in your CTAs to increase leads and CTR.
6. Faster Loading Speeds
If prospects or clients have to wait for over 3 seconds for pages to load on your plumbing website, there is a high likelihood that they will click off to another plumbing company website. According to Google, a plumbing website that loads within ten seconds increases consumer bounce rates by 123%.
The faster your plumbing website loads, the more clients will be encouraged to learn and stay about your plumbing service. A simple, sleek plumbing web design is crucial to minimizing your loading time. 80 % of loading is rendering to various elements of your plumbing website. If your site is full of complicated redirects, every activity on your website will take longer. Keeping your site mobile-friendly, simple, and clutter-free will help improve prospects or clients’ experience.
7. List Plumbing Services You Provide
Plumbing can be likened to an umbrella under which plumbers provide different types of plumbing services. If prospects can’t find the services they require, they will bounce off your plumbing website right at the initial second. Thus, it is crucial to design a unique section for the plumbing services that you offer.
So, make sure that you list your plumbing services on your site and discuss each service so that prospects who don’t know about them can familiarize themselves with them.
8. Show Your Competitive Difference
Could you figure out the features that make your plumbing services better than that of other plumbers? If yes, you need to communicate the same to your prospects and clients to convince them why your service is worth their money and time.
Your plumbing USP has to be displayed on your site’s “Why Us” section. You will have to comprehensively analyze your competitors, know what makes you different from them, and promote your unique abilities.
9. Strong Security
Customers are typically cautious about surrendering their personal information to service businesses like plumbers they aren’t familiar with, particularly online. Massive companies, including eBay and Adobe, hit the headlines when they experienced data breaches, leading to the public leaking of sensitive information. A plumber web design that keeps personal information hidden from the bad guys(hackers) is crucial to safeguard your customers.
Instead of using a URL starting with HTTP, a secure web address begins with HTTPS. The “S” denotes secure, implying that the details clients share on your page aren’t stored in plain text, which hackers can access easily.
10. Awards and Reviews
Another plumbing web design factor to consider that heavily impacts lead generation is adding reviews, testimonials, and social proof. They are the most trustable social proof from customers and industry leaders who have already used your plumbing services.
If your clients are pleased with your plumbing service, they will be glad to write a few lines for you. You can display these reviews, testimonials, and awards on your website for prospects to see and understand the quality of your plumbing services.
Don’t restrict yourself to obtaining reviews on your plumbing website only. Encourage your clients to review your plumbing services on Google My Business, social media, and anywhere on the internet where prospects can find them easily.
11. Add Original Videos and Photos
Adding authentic videos and photos to your plumbing website will boost your claim about your plumbing services. Here are some of the ways your plumbing company can leverage the photos and videos to your advantage:
- Hire a professional photographer to take photos of your team on a project or record a video.
- Post detailed DIY guides or videos on how to solve basic plumbing issues.
- Commit a section of a whole page for video and image gallery for visitors to obtain a glimpse of your plumbing services
- Designing such a section/page will improve confidence in your target audience to book jobs with your plumbing company
12. Make it Easy for Prospects to Request Plumbing Service
Your plumbing website should help prospective leads and customers schedule service appointments easily. Adding effective CTA buttons on your website, particularly in the services and contact section, will ensure that prospects don’t have to run around to booking appointments or service requests.